Brazil was one of the most successful examples of state-led industrialization in the post-1945 era. Yet, on the surface, the Brazilian bureaucracy appears highly fragmented, personalized, and ad-hoc. Ben Ross Schneider looks behind this fa\u00e7ade to explain how the Brazilian bureaucracy contributes to industrialization by analyzing career patterns and appointments which structure incentives and power more than formal organizations or institutions. Politics and personalism, of the right sort, Schneider argues, can in fact enhance policy effectiveness and state capacity.