Feeding Johnny is the story of Colm O'Brien's rise from teenaged kitchen porter to manager of Bewley's on Grafton Street to owner of Carambola Kidz, which delivers school lunches to 100,000 children in Ireland every week and employs 70 people. O'Brien aims to help his readers learn from his successes and failures, and start their own businesses. He offers retrospective commentary along the way on what he did wrong, and what he could have done better. O'Brien draws on all of his experiences - good and bad, success and failure - to give readers his most valuable and honest business advice.