Hitler made the eighteen-year-old Baldur von Schirach the offer he was hoping for, telling him the party needed young men like him. The young man snapped up Hitler’s invitation and enjoyed a rapid rise through the ranks of the National Socialist Party, marrying Henriette Hoffmann, the daughter of Hitler’s personal photographer Heinrich Hoffmann.

In 1930 he was appointed “Reich” youth leader, and as Hitler’s loyal servant he harnessed the Hitler Youth for the ‘brown revolution’. He dreamt of a fascist Europe under German leadership and as Gauleiter of Vienna he had the city’s Jewish population deported to the death camps while enriching himself with looted Jewish art collections. But his independence of mind and artistic ideals led to tensions between Berlin and Vienna.

In 1946, Baldur von Schirach stood trial at Nuremberg, where he offered a crafty defence, confessing his role in the rise of National Socialist ideology and attacking Adolf Hitler but denying involvement in the murder of Jews. As a result, he escaped execution and was sentenced to twenty years in prison for crimes against humanity.

In the 1960s, he emerged from Spandau prison to great media attention, but he would later die in obscurity. In this critical biography, Oliver Rathkolb uses previously untapped archive material to examine a controversial figure who used his keen media savvy to paint a favourable picture of himself after the war. The book traces how this key figure in the National Socialist propaganda machine was shaped by the German political milieu – before going on to shape German youth.